Van Winkle Yields Are Up!
Buffalo Trace Announces Higher Yields for Sought After Van Winkle Bourbons
Don’t get your hopes up for easily finding a bottle at MSRP though.
The past few years we’ve seen dramatic increase in the number of people headed out to liquor stores looking for hard to find bottles of bourbon, from the mules being paid by a guy who does nothing but relists them online to make a profit, to the soccer mom wanting to get their husband that bottle they heard about on the news as a present. Many stores have gone to a lottery or raffle style release system in an attempt to appease the masses, and turnouts at these events can be as high as a thousand or more people.
All the while true enthusiasts have been forced to either spend thousands of dollars at a single store throughout the year, hoping to build up enough rapport that they’ll be allowed to purchase a bottle at least somewhat under secondary value. Or they camp out 12 or more hours in advance at the few retailers who still do first come, first serve releases. Due to this, many have either written off the allocated bottles entirely, or resorted to paying more on the secondary market for the bottles they truly want, saving themselves much time and frustration.
Earlier this year we saw that the production numbers were up across most of the Buffalo Trace Antique Collection, and while some thought this would mean an easier time finding them at retail, this turned out not to be the case, as most of that increase went to satiate the demand in international markets.
Now Buffalo Trace has announced that there will be a larger amount of Van Winkle bourbons being released due to higher yields, and they are saying most will stay in the domestic market. While this may very likely be the case, it probably still won’t translate into better chances for the average person to get a bottle at MSRP. I say this because most stores aren’t going to change how they release them. Many will still treat their good friends and loyal customers, and the bottles will never see the shelves. Others will still hold lotteries and raffles, and just as many, if not more, people will turnout. More still will charge near, at, or even above secondary value.
If you’re not deterred and are still determined to go out on the hunt, remember a few things.
Stores don’t have to sell to you. If you see a bottle you want and they refuse to sell it to you, that is their prerogative. Don’t get angry and make a scene, just move along to your next stop.
Don’t follow delivery trucks. It is bothersome for the drivers, store staff, and everyone else involved. Even if you do see a driver take a bottle of allocated bourbon in, they’re not likely to sell it to you. Chances are it is already spoken for or being held back for release later. Once again, don’t argue or make a scene, just move along.
If camping out, be aware of neighboring businesses. Don’t block their entrances or bother their customers. Also, clean up after yourself, don’t leave a mess. Lastly, be aware of local laws and the policies of the business. Bottle share in lines are fun, but if they’re not allowed they’re not allowed.
(The following is a press statement released by Buffalo Trace on 10/26/17)
Van Winkle Bourbon Coming Soon
Barrels yield slightly more of some, but no Rye whiskey for 2017
FRANKFORT, FRANKLIN COUNTY, KY (Oct. 26, 2017) – This is the favorite time of the year for bourbon fans, the annual release of the Van Winkle Bourbons is near. Yields are a bit higher for the 10, 15 and 23 year old whiskies, but the 13-Year-Old Van Winkle Reserve Rye will not be released this year.
“We have a one year gap in barrel inventory for the Van Winkle Rye. Our current barrels are 12 years old. So rather than compromise on quality or remove the age statement, we decided it would be best to hold off this year and bottle them next year as the 13 Year Old Rye Whiskey fans have come to expect,” said Kris Comstock, senior marketing director.
Known for their smoother and sweeter flavor due to their wheat recipe vs a traditional rye recipe found in most bourbons, Van Winkle bourbons are aged years longer than most others and garner an impeccable reputation among connoisseurs. Although the bourbons have become increasingly popular worldwide in recent years, very little is sold overseas, so that most of these coveted bottles are available in the United States.
The Van Winkle collection consists of several whiskeys. Suggested retail prices are as follows:
- $59.99 – Old Rip Van Winkle Handmade Bourbon 10 Year Old 107 proof
- $69.99 – Van Winkle Special Reserve Bourbon 12 Year Old
- $99.99 – Pappy Van Winkle’s Family Reserve Bourbon 15 Year Old
- $169.99 – Pappy Van Winkle’s Family Reserve Bourbon 20 Year Old
- $269.99 – Pappy Van Winkle’s Family Reserve Bourbon 23 Year Old
“Unfortunately we do not control the pricing retailers charge, so many retailers mark it up, even though we ask them not to,” said Julian Van Winkle, president, Old Rip Van Winkle Distillery. “We have not raised prices and do not intend to do so drastically in the future. We are committed to our quality and our pricing and hope retailers will honor what we suggest as retail pricing.”
Upon release of the Van Winkle bourbon this fall, Buffalo Trace warns consumers to be wary of online resellers such as Craigslist and other online marketplaces, especially private Facebook groups. “Some bottles they are selling might be counterfeit, filled with lesser whiskey, or worse, something that’s not even whiskey and potentially dangerous,” added Comstock. “At the bare minimum, it’s illegal to buy and resell whiskey if you are not a licensed retailer, and we’re not afraid to take action if we find out.”
The Van Winkle line of whiskeys has won a multitude of awards through the years, including the 20-year-old receiving a gold medal at the 2016 World Whiskies Awards; the 15-year-old being named Overall Winner, Best Age Statement Bourbon at the 2016 World Whiskies Awards; and the 12-year-old achieving 96 points at the 2016 Ultimate Spirits Challenge.
The Van Winkle Whiskeys will be available starting in November, but please be mindful that supply is quite limited and bottles shall be hard to find in stores, bars and restaurants. They will be packed three bottles per case.
About Van Winkle Bourbon
The Old Rip Van Winkle Distillery has a four generation history. The Van Winkle
family’s involvement in the bourbon industry began in the late 1800s with Julian P. “Pappy” Van Winkle, Sr. He was a traveling salesman for the W.L. Weller and Sons wholesale house in Louisville. Pappy and a friend, Alex Farnsley, eventually bought the wholesale house and also partnered with Mr. A. Ph. Stitzel on the purchase of Mr. Stitzel’s distillery. The three of them merged the two companies and became the Stitzel-Weller Distillery.
In May of 1935 at the age of 61, Pappy opened the newly completed Stitzel-Weller Distillery in South Louisville. Its prominent brands were W.L. Weller, Old Fitzgerald, Rebel Yell, and Cabin Still. Pappy had a heavy influence on the operations there until his death at the age of 91. His son, Julian, Jr. took over operations until he was forced by stockholders to sell the distillery in 1972. The rights to all of their brands were sold to Norton Simon, Inc. Later, United Distillers, who eventually ended up with the Stitzel-Weller Distillery, sold off all of the original labels around 1999.
After selling the distillery, Julian Jr. resurrected a pre-Prohibition label, the only one to which the Van Winkles kept the rights, called Old Rip Van Winkle. He used whiskey stocks from the old distillery to supply his brand. Julian Jr.’s son, Julian, III took over in 1981 when Julian, Jr. passed away. Julian III has continued with the Van Winkle tradition of producing high-quality wheated bourbon. His son, Preston, joined the company in 2001 and the Van Winkles look to continue that tradition for generations to come.
In 2002 the Van Winkles entered into a joint venture with Buffalo Trace Distillery in Franklin County, Frankfort, Ky. All of the Van Winkle’s whiskey production now takes place at Buffalo Trace Distillery under the same strict guidelines the family has always followed. For more information on the Van Winkle family of bourbon please visit www.oldripvanwinkle.com.