When I was a young man of about 8 years old I remember watching my father shave in the morning before he got dressed for work…what an intoxicating ordeal!

First he’d fill up the sink with hot water, splash his beard with the hot water… then he’d pick up the pure badger bristle shaving brush and stir up a thick lather, spread it all over his face look in the mirror and pick up the double edged Gillette razor and with one hand he’d stretch his cheek one way and pull the blade in the opposite direction.

He did this to his entire face…each stroke had purpose and direction… and that was it…he’d splash on more hot water to clean and then towel off…. Presto….15 minutes for a close shave. Real close.

20160426_190747That was a dying art…until now. Men of Louisville …unite and walk into The Art of Shaving store at the Mall St. Matthews and you’ll know what I’m talking about.

It’s a great store for not only shaving products, but you’ll learn the proper way to shave and to use all the necessary skin and beard products to look and feel great. I’m not kidding… You don’t have to look like a Cro-Magnon ape to be cool. You can still have a great funky beard like Brad Pitt and look well groomed.

If you have any questions about personal grooming, just ask the store manager, Robert Johnson…he’s the best and extremely knowledgeable about everything!

And guys…about those wild nose hairs and ear hairs and stray eyebrows…check that crap at the door….seriously, the ladies get grossed out by that. Here’s what you do… The Art of Shaving actually has battery operated nose and ear hair trimmers that really work and they’re not expensive.

The Art of Shaving’s motto is, “If you can grow it we can groom it.”

 

Here are some great customer reviews;

 

“I’m a barber here in Radcliff KY. I always enjoy different shaving products and The Art of Shaving falls into that category. Great customer service!!!”20160426_190834

“Great people. Great products. I highly recommend stopping by and talking if you have any questions or want some quality products for a truly close shave.”

 

“Some things I just like doing the old fashioned way, and I like doing it with elegance…the The Art of Shaving has it all”

 

Chain of specialty men’s shaving stores, with razors, brushes, grooming products & gift sets.

 

If you want more great historical info on these guys …again,located in the Mall St. Matthews….

 

20160426_191020Founded in 1996, The Art of Shaving™ is considered the world’s leading premium shaving brand with its aromatherapy-based grooming products, high-end shaving instruments, and a retail chain dedicated to men’s shaving.

The Art of Shaving has trademarked its wet shaving system “The 4 Elements of the Perfect Shave” – Prepare, Lather Up, Shave, and Moisturize – and is recognized as the best-selling men’s brand at high-end department stores. The Art of Shaving shops are found in 100+ locations across the US and the brand recently opened its first international location in Moscow. The Art of Shaving is sold online at www.TheArtofShaving.com and is found at fine retailers such as Nordstrom, Bloomingdale’s Neiman Marcus, Barneys New York, Saks Fifth Avenue, Holt Renfrew, and Macy’s.

The company, which was started in a kitchen, is now a worldwide organization still nurtured by the founders’ talent and passion. They have succeeded in creating a brand with a mission; one that promises to be a household name for generations to come.