About Us


It’s about beer, bourbon and cigars.

It’s about watches and cool cars.

It’s about health and fitness.

It’s about what to eat, where to eat and what to do.

It’s about entrepreneurs and guys daring to make their mark.

It’s about the best and all in one cool place.

It’s about time.

It’s about guys.


It’s about us!

Rebel Yell Re-branded

    In 1970 I saw Janis Joplin at Freedom Hall here in Louisville. Naturally, she had her ubiquitous bottle of Southern Comfort next to the mic stand, but back by a Marshall stack I saw a bottle of Rebel Yell. I knew the bottle having seen it at my...

Ranch Road Boots

    https://www.ranchroadboots.com/There are a few things, depending on where you live in this country, that are viewed as something akin to a holy grail: An American muscle car in the south, A Macinaw in the northeast, a great hunting rifle in the plains...

Bearded Iris Offbeat Double IPA

     Nashville’s brewing scene has some pretty tasty destinations, but Bearded Iris Brewing might be the most intriguing. A friend recently brought me a can of one of the brewery’s designated to-go brews, that being Offbeat Double IPA, hopped with Simcoe and...

Getting Some Hang Time

    Use of a hammock for camping, instead of a tent, has significantly grown in recent years. And like anything that becomes popular, a variety of brands, models and price-points hit the market, leaving the customer somewhat confused on options.   One can’t...

The Pearl

      If you’re in the market for both a low key, hip place to enjoy some adult beverages, The Pearl has got you covered. Located in the heart of the Germantown, it’s the newest edition to the area’s burgeoning bar and restaurant scene. (Although,...

Booker’s 2018-4 Kitchen Table

    Fredrick Booker Noe II was Jim Beam’s grandson and the master distiller at Jim Beam from 1965 -1992.  He’s also the namesake of Booker’s Bourbon. Booker's Bourbon first came to be when Booker would hand select barrels to give as holiday gifts for...

White Squirrel Pale Ale

      The beers I’ve had by Bowling Green-based White Squirrel Brewery have been fairly faithful versions of basic styles – the kolsch and nut brown leap to mind when I hear the brewery’s name. But I was happy to, during my first-ever visit to the...

Blood Oath Bourbon Pact #5

    The fifth installment of the acclaimed Blood Oath ultra-premium bourbon series – launches in April. The Blood Oath series, the creation of Lux Row Distillers’ Head Distiller and Master Blender John Rempe, combines unique bourbons,  blended for a...

Pearls and Pumps

    Saturday March 16th kicked off a first look at 2019 Derby Fashion for men and women with Pearls and Pumps.A high-energy runway fashion show held at the Marriott downtown Louisville. The event included Dillard’s men’s and women’s Derby fashion, fashion...

Derby Style

As the song goes “Every girl’s crazy about a sharped dress man.” Nothing could be truer than when it comes to dressing for the first Saturday in May. It’s that one day of the year when men step outside their comfort zone and try something a little out of character. So...

Staff & Contributors

Terry Steiden

Terry Steiden

Editor / Publisher

Terry Steiden owns Deadblue Media, a marketing, advertising and communications agency in Louisville, Kentucky. He is also a graphic designer and a musician.  Terry writes for several political opinion sites and is the Media Liaison for the Convention of States in Kentucky.

In March 2018 Terry became the editor and publisher of MensBestGuide.com with plans in the near future to expand to Lexington and Cincinnati.




Dallas Steiden

Dallas Steiden


Dallas is working on his doctorate in psychology. He spent 6 years in the Navy working with NSA as an intelligence analyst and speaks Arabic and Sudanese.

Dallas grew up in Louisville and even after living in different places in the country found his way back to Louisville to raise his family and finish his education.

He loves bourbon, cigars and a good craft beer and is pretty darn good musician with his own studio. You might talk him into sharing on a good day.


Danny Browning

Danny Browning

Staff Writer

Born and raised in the glorious utopia that is Southern Indiana, Danny Browning tours the U.S. headlining corporate events and comedy clubs.

Danny has shared the stage with some of comedy’s biggest names, including Louis C.K., Jim Norton, and Carlos Mencia.  His debut comedy album, “Happy Go Lucky” is currently available on iTunes.


Chris Long

Chris Long

Staff Writer

Chris is a manager for Dillards with a long history of expertise in men’s style. He is an ambassador and consultant for Strong Suits, a brand particularly focused on men’s suits with an emphasis on fit and modern style that have been featured in Forbes, GQ and worn by many of today’s top names in fashion.

(We’ve also turned him into something of a bourbon aficionado)

Tom Person

Tom Person

Staff Writer

Tom is a 12+ year Louisville resident moving here from a stint in Seattle. A former software evangelist, he started his own business after obtaining his patents and now considers himself the smallest manufacter in the commonwealth producing cedar spills (thin engraved strips of wood used to light cigars and pipes) available on 5 continents, at tobacco shops and restaurants across the U.S.

A food fanatic, but not a true “foodie”, Tom enjoys eating just about anything and everything at least once and finds Louisville to be a great town for life long residents, transplants and visitors alike if you are willing to search out and try the best the Ville has to offer.

Kevin Gibson

Kevin Gibson

Staff Writer

Kevin Gibson is a Louisville-based writer and author who writes about everything from beer to food to entertainment to sports. In his 25-plus years as a professional writer, he has won numerous journalism awards, but doesn’t know where most of them are now.

He is author of Louisville Beer: Derby City History on Draft (2014) and 100 Things to Do in Louisville Before You Die (2016), among other books. Check him out at www.502Brews.com  and KevinGibsonWriter.com

Jonathan Kiviniemi

Jonathan Kiviniemi

Staff Writer

Jonathan is a Louisville area transplant with a passion for wine, spirits, and beer.  A Certified Sommelier, he’s been in the distribution business for over 4 years, and has become a bit of a booze geek, enamored with the art, history, and science of the intoxicating liquor we know and love.

Currently a Louisville area sales rep, he plans to continue his studies and expand his knowledge in preparation for the Advanced Sommlier exam, Certfied Specialist of Spirits, and Bourbon Steward program.

“In wine there is wisdom, in beer there is freedom, in water there is bacteria.” – Benjamin Franklin


Jesse Hafer

Jesse Hafer

Staff Writer

Jesse Hafer is an adventuring outdoors guru.  From backpacking, kayaking, fishing, to rock climbing, he and his four legged companion have pretty much dabbled in everything outdoors and across just about all the states.

After exploring all 48 continental U.S states with his dog, he plans to mark off Alaska and Hawaii in the near future.  To see his travels follow his Instagram @Jesseandthebear.